As a designer, I feel like my brain never shuts off, and sometimes the most random thing will inspire a whole project like this one. One night, I was doodling on my iPad little floral illustrations, which I then made into a floral pattern design. As I created the pattern, I thought it would make a great design for packaging, especially soap packaging. When I mocked up the soap packaging, I realized that it also needed a brand. So that is when the Callie & Cora brand was born.
Original iPad Floral Doodle
Callie & Cora
Background Behind the Brand
Callie & Cora is a fictional bath company that creates sustainable and organic bath products crafted with care. The vintage-inspired brand design centers around a C monogram with illustrated florals. The use of fresh and modern brand colors helps elevate the brand. Overall the branding gives off a whimsical, sophisticated, and organic vibe.
Watch the behind the scenes of creating this floral pattern
Illustrated C monogram logo